Abstracts invited for TMV-JMC National Conference 2024 titled ‘Media at the Crossroads: Balancing Human and Artificial Intelligence’ scheduled on Jan 8 and 9, 2024.
Every new invention in communication technology sparks engaging discussions and fierce debates about how they will impact the media. Commonplace uses of artificial intelligence and data-driven content strategies have become the order of the day. They need close scrutiny to fully comprehend how earlier practices that depended largely on human intelligence will be affected by the new technologies. The impact will be felt not only in the process of content creation but also in media business, personnel management and media education. The use of AI will also have to be studied from the audience's perspective.
However, at present the discussion about the impact of AI may be somewhat speculative in nature, as it is an evolving process and the results have not fully presented themselves. Therefore, a scrutiny of contemporary media (of the pre-AI era) also is of significant academic interest. Research that documents the current practices will be of great value for comparative studies in the future.
TMC-JMC National Conference 2024 will provide the perfect platform to industry professionals, media educators and researchers to share their observations and insights.
With the aim to balance the past, present and future media activities the conference will feature experts who will explore the central theme of the conference ‘Media at the Crossroads: Balancing Human and Artificial Intelligence’ from several angles.
Media educators and researchers will get the opportunity to present their research before peers and engage in stimulating academic dialogue.
Abstracts are invited for the topics below (but not restricted to them)
Artificial Intelligence: technology and its usage in media; comparison with human-generated content; potential and risks; impact on manpower; cause of a new divide?
Journalism: emergence of data journalism; data-driven content creation; tackling fake news
Entertainment: post-COVID trends; OTT vs traditional cinema; trends in sports coverage; gaming and AI
Advertising: consumer-targeting through data analytics; influencer marketing; customisation; use of VR and AR in advertising
Media for development: application of technology for development communication; use of data;
Social media: the ‘X’ factor; fake identities and BOTs
Language: using machine translation tools; influence on language
Note: Studies pertaining to Indian language media and understudied audiences are especially encouraged.
Important dates:
Submission of abstract: Nov. 25, 2023
Notification of acceptance: Dec. 8, 2023
Submission of full paper: Dec. 31, 2023
Conference dates: Monday, Jan 8 and Tuesday, Jan. 9, 2024
at Tilak Maharashtra Vidyapeeth, Mukund Nagar, Pune.
Details of registration can be found in the poster and brochure attached.
further queries, write to me or call Kimaya Mehata (9637112133).
Regards,
Prof. Dr. Ujjwala Barve
Dean, Tilak Maharashtra Vidyapeeth
Pune
ujjwalabarve@gmail.com
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