Thursday, 27 April 2017

New issue of Amity Journal of Media and Communication Studies

Following from Prof. Manish Verma, 
about the contents of the new issue of Amity Journal of Media and Communication Studies (Vol 7 No 1) is out. 

You can access the issue from our website and official blog: 

Nithin Kalorth

Assistant Editor

Table of Contents
Failure of Dalit Renaissance: A semiotic analysis of Dalit and Non Dalit films
P. Viduthalai, A. K. Divakar and Dr. V. Natarajan
Impact of Using Celebrities in Advertisement: A Case Study of Dakshina Kannada District
Dr. Hampesh K.S
Gender, Sexuality and (Be) longing: The Representation of Queer (LGBT) in Hindi Cinema
Pushpinder Kaur
Use of Multimedia (ICT) as a Educational Tool in High School Education- A Study
Francis Xavier Mark Francis and Dr. SM Malgatti
Implementation of E-POS and Aadhaar Enabled Fertilizer Distribution System; A Case Study of Rangareddy District, Telangana State
Pandiri Harsha Bhargavi
Analyzing Imtiaz Ali as an Auteur
Kanika Kachroo Arya
Television as a Medium for Social Upliftment: A Case Study from the Tribal District of Jhabua in MP in India
Nidhi Jain
An analysis on Torture King 23rd Pulikesi – A Political satire film
S.Yamunai Selvan and Dr.P.Govindaraju

Saturday, 15 April 2017

Books on Public Relations by C K Sardana

Following are books on Public Relations by C K Sardana:

For details, please contact

THE CHALLENGE OF PUBLIC RELATIONS by C K Sardana, 1995, Second and Revised Edn. 2013, New Delhi, Har-Anand Publications Pvt. Ltd.

APPLIED PUBLIC RELATIONS IN THE INDIAN CONTEXT edited by C K Sardana, 1999, New Delhi, Har-Anand Publications Pvt. Ltd.

JANSANCHAR - KAL, AAJ AUR KAL, By C K Sardana & K S Mehta, Delhi, Gyan Ganga. Awarded as the outstanding book on Mass Communication in Hindi by Sahitya Academy.

THE CHALLENGE OF PUBLIC RELATIONS by C K Sardana,. Kannada Edition published by Institute of Media Studies & Research, Bengaluru, 2016.

Jansamvaad -- Kal, Aaj aur Kal by C K Sardana Marathi Edn. published by Uruwela Prakashan, Hingoli (Maharashtra), 2016

Sunday, 2 April 2017


I missed the mention of Prof. Dr Devsh Kishore's book in my emails on March 30 and 31, 2017. This is an important textbook on Communication Research authored by a veteran with Indian perspective, published by  Makhanlal Chaturvedi National University of Journalism and Communication.

Please have a look at the table of contents and  if interested in the purchase of a copy contact:

Makhanlal Chaturvedi National University of Journalism and Communication
B-38 Vikas Bhavan, Press Complex, Zone 1, MP Nagar
Bhopal 462011
Phone: 0755-2554904



Chapter – I    
Introduction to communication research
Learning objectives; Concept and definition of research; Criteria for good research; Process of research: Basic steps in research process.;  Approaches to research problem; Understanding difference between quantitative and qualitative approach to research;  The quantitative approach: Scientific / hypothetic – Deductive methods;  Experimental design; Exploring a population; The qualitative approach: reliability in qualitative studies; Ethnography;  Phenomenology; Mixed Methodology; Perspectives and strategies; Challenges in mixed approach; Scope and objectives of research in Journalism & Communication; Areas of Communication Research: Communicator / Source analysis, message analysis, channel analysis, audience analysis; reach and accessibility;  process, effect and impact research; Summary; Key words; Questions; Further readings.
1 – 28
Chapter – II
Types of Research & Design
Learning objectives; Basic and applied research; Research design; Advantages and limitations of research design; Types of research designs; Experimental: Ex Post facto, Panel studies & Quasi-experimental, Descriptive, Exploratory, Longitudinal –historical studies, Simulation studies: steps; Summary; Key words; Questions; Further readings
29 – 43
Chapter – III
Formulation of research problem
Learning objectives; finding the research question; development of research problem; selection of research problem; defining the research problem; deciding the research topic; finalising the title of the research topic; developing objectives; defining the concepts and technical words; developing hypothesis; Defining hypothesis, types of hypothesis and methods of hypothesis – testing; Identification of variables: Dependent and independent variable; Summary; Key words; Questions; Further readings.
44 - 57
Chapter – IV
Research Methods
Learning objectives; meaning; concept; need; approaches to communication research: Historical, Experimental and Anthropological; Types of research methods: Census, Case study, Content analysis, Focused group studies, survey, observation, interviews; research tools : schedule, questionnaire; differences  between schedule and questionnaire; activities associated with field work and pre-field work; Summary; Key words; Questions; Further readings.
58 – 105
Chapter V –
Learning objectives; meaning, definition; advantages; types; Probabilistic sampling and non – probabilistic sampling; Random sampling; Stratified sampling; Quota sampling; Multistage sampling; Convenient sampling; Purposive sampling; Handpicked sampling; Volunteer sampling; steps in selecting sample units from universe; formulation of source list or sample frame; optimizing the size of sampling; problems of a representative sample; sampling biases; sampling error; Summary; Key words; Questions; Further readings.
106 - 132
Chapter VI –
Source and methods of data collection
Learning objectives; Sources of data collection; library search; internet search; methods for data collection: coding, classification, tabulation; Quality control and minimising errors in recording source data; Summary; Key words; Questions; Further readings.
133 - 152
Chapter VII –
Data Analysis and Interpretation
Learning objectives; Statistics applied in communication research: Frequencies, Percentages, Measures of Central tendency: Mean, median and mode; Measures of Dispersion: Range, standard deviation; Measures of Association: Rank order correlation and product moment correlation; Statistical analysis: Distribution and its significance, Bi-variate analysis, Multivariate analysis; Tests of significance: ‘t’-test, ‘F’- test, Chi-square test,  X2 test.
 Software package for data analysis SPSS – Statistical Package for Social Sciences, Salient feathers of SPSS, Basic steps in data analysis, Statistical procedure, Modules, Summary; Key words; Questions; Further readings.
153 - 225
Chapter VIII –
Mass Media Research
Learning objectives; Introduction; Research in Print Media; Research in Electronic Media; Research in Advertising and Public Relations; Summary; Key words; Questions; Further readings.
Chapter IX –
Significance of developing and Standardizing Scales in Research
Learning objectives; Development of Scale in Communication Research; Difficulties of scaling; Scales used in communication research; Point scale, socials distance scales; Socio-metric measurement; Socio-economic status scale; Social status scale; Attitude Scale; Readership survey; Television audience measurement and television rating; public opinion pole; pre-election and exit pole; ; Summary; Key words; Questions; Further readings.
226 - 241

242 – 264
Chapter X –
Writing the research report
Learning objectives; The art of report writing; sequence of events in report  writing; solving the communication problem; readability; correctness; charts; graphs; preparing the synopsis; research proposal; format for preparing a research proposal; research article; formats of research report; format of dissertation; format of thesis; documentation; footnotes; reference; index; bibliography; appendices; Summary; Key words; Questions; Further readings.
265 – 289
Chapter XI –
Research Ethics
Learning objectives; Codes of ethics; ethical principles to be followed; plagiarism; Summary; Key words; Questions; Further readings.
290 – 299

Saturday, 1 April 2017

ground-zero-indepth-reportage from The Hindu

Our dear journalist colleague Joe Pinto has responded to my appeal to let us know about a good story that can be considered under the slot of Development Communication. Have a look

"ALL, ie, each & every one, of the stories in this "Ground Zero" series of long-form journalism, published in The Hindu, are suitable examples for study in "Development Communication" classes."

This email is in response to your appeal on your blog."

Thanks, Joe!