Thursday, 27 April 2017

New issue of Amity Journal of Media and Communication Studies

Following from Prof. Manish Verma, 
about the contents of the new issue of Amity Journal of Media and Communication Studies (Vol 7 No 1) is out. 

You can access the issue from our website and official blog: 

Nithin Kalorth

Assistant Editor

Table of Contents
Failure of Dalit Renaissance: A semiotic analysis of Dalit and Non Dalit films
P. Viduthalai, A. K. Divakar and Dr. V. Natarajan
Impact of Using Celebrities in Advertisement: A Case Study of Dakshina Kannada District
Dr. Hampesh K.S
Gender, Sexuality and (Be) longing: The Representation of Queer (LGBT) in Hindi Cinema
Pushpinder Kaur
Use of Multimedia (ICT) as a Educational Tool in High School Education- A Study
Francis Xavier Mark Francis and Dr. SM Malgatti
Implementation of E-POS and Aadhaar Enabled Fertilizer Distribution System; A Case Study of Rangareddy District, Telangana State
Pandiri Harsha Bhargavi
Analyzing Imtiaz Ali as an Auteur
Kanika Kachroo Arya
Television as a Medium for Social Upliftment: A Case Study from the Tribal District of Jhabua in MP in India
Nidhi Jain
An analysis on Torture King 23rd Pulikesi – A Political satire film
S.Yamunai Selvan and Dr.P.Govindaraju

Saturday, 15 April 2017

Books on Public Relations by C K Sardana

Following are books on Public Relations by C K Sardana:

For details, please contact

THE CHALLENGE OF PUBLIC RELATIONS by C K Sardana, 1995, Second and Revised Edn. 2013, New Delhi, Har-Anand Publications Pvt. Ltd.

APPLIED PUBLIC RELATIONS IN THE INDIAN CONTEXT edited by C K Sardana, 1999, New Delhi, Har-Anand Publications Pvt. Ltd.

JANSANCHAR - KAL, AAJ AUR KAL, By C K Sardana & K S Mehta, Delhi, Gyan Ganga. Awarded as the outstanding book on Mass Communication in Hindi by Sahitya Academy.

THE CHALLENGE OF PUBLIC RELATIONS by C K Sardana,. Kannada Edition published by Institute of Media Studies & Research, Bengaluru, 2016.

Jansamvaad -- Kal, Aaj aur Kal by C K Sardana Marathi Edn. published by Uruwela Prakashan, Hingoli (Maharashtra), 2016

Sunday, 2 April 2017


I missed the mention of Prof. Dr Devsh Kishore's book in my emails on March 30 and 31, 2017. This is an important textbook on Communication Research authored by a veteran with Indian perspective, published by  Makhanlal Chaturvedi National University of Journalism and Communication.

Please have a look at the table of contents and  if interested in the purchase of a copy contact:

Makhanlal Chaturvedi National University of Journalism and Communication
B-38 Vikas Bhavan, Press Complex, Zone 1, MP Nagar
Bhopal 462011
Phone: 0755-2554904



Chapter – I    
Introduction to communication research
Learning objectives; Concept and definition of research; Criteria for good research; Process of research: Basic steps in research process.;  Approaches to research problem; Understanding difference between quantitative and qualitative approach to research;  The quantitative approach: Scientific / hypothetic – Deductive methods;  Experimental design; Exploring a population; The qualitative approach: reliability in qualitative studies; Ethnography;  Phenomenology; Mixed Methodology; Perspectives and strategies; Challenges in mixed approach; Scope and objectives of research in Journalism & Communication; Areas of Communication Research: Communicator / Source analysis, message analysis, channel analysis, audience analysis; reach and accessibility;  process, effect and impact research; Summary; Key words; Questions; Further readings.
1 – 28
Chapter – II
Types of Research & Design
Learning objectives; Basic and applied research; Research design; Advantages and limitations of research design; Types of research designs; Experimental: Ex Post facto, Panel studies & Quasi-experimental, Descriptive, Exploratory, Longitudinal –historical studies, Simulation studies: steps; Summary; Key words; Questions; Further readings
29 – 43
Chapter – III
Formulation of research problem
Learning objectives; finding the research question; development of research problem; selection of research problem; defining the research problem; deciding the research topic; finalising the title of the research topic; developing objectives; defining the concepts and technical words; developing hypothesis; Defining hypothesis, types of hypothesis and methods of hypothesis – testing; Identification of variables: Dependent and independent variable; Summary; Key words; Questions; Further readings.
44 - 57
Chapter – IV
Research Methods
Learning objectives; meaning; concept; need; approaches to communication research: Historical, Experimental and Anthropological; Types of research methods: Census, Case study, Content analysis, Focused group studies, survey, observation, interviews; research tools : schedule, questionnaire; differences  between schedule and questionnaire; activities associated with field work and pre-field work; Summary; Key words; Questions; Further readings.
58 – 105
Chapter V –
Learning objectives; meaning, definition; advantages; types; Probabilistic sampling and non – probabilistic sampling; Random sampling; Stratified sampling; Quota sampling; Multistage sampling; Convenient sampling; Purposive sampling; Handpicked sampling; Volunteer sampling; steps in selecting sample units from universe; formulation of source list or sample frame; optimizing the size of sampling; problems of a representative sample; sampling biases; sampling error; Summary; Key words; Questions; Further readings.
106 - 132
Chapter VI –
Source and methods of data collection
Learning objectives; Sources of data collection; library search; internet search; methods for data collection: coding, classification, tabulation; Quality control and minimising errors in recording source data; Summary; Key words; Questions; Further readings.
133 - 152
Chapter VII –
Data Analysis and Interpretation
Learning objectives; Statistics applied in communication research: Frequencies, Percentages, Measures of Central tendency: Mean, median and mode; Measures of Dispersion: Range, standard deviation; Measures of Association: Rank order correlation and product moment correlation; Statistical analysis: Distribution and its significance, Bi-variate analysis, Multivariate analysis; Tests of significance: ‘t’-test, ‘F’- test, Chi-square test,  X2 test.
 Software package for data analysis SPSS – Statistical Package for Social Sciences, Salient feathers of SPSS, Basic steps in data analysis, Statistical procedure, Modules, Summary; Key words; Questions; Further readings.
153 - 225
Chapter VIII –
Mass Media Research
Learning objectives; Introduction; Research in Print Media; Research in Electronic Media; Research in Advertising and Public Relations; Summary; Key words; Questions; Further readings.
Chapter IX –
Significance of developing and Standardizing Scales in Research
Learning objectives; Development of Scale in Communication Research; Difficulties of scaling; Scales used in communication research; Point scale, socials distance scales; Socio-metric measurement; Socio-economic status scale; Social status scale; Attitude Scale; Readership survey; Television audience measurement and television rating; public opinion pole; pre-election and exit pole; ; Summary; Key words; Questions; Further readings.
226 - 241

242 – 264
Chapter X –
Writing the research report
Learning objectives; The art of report writing; sequence of events in report  writing; solving the communication problem; readability; correctness; charts; graphs; preparing the synopsis; research proposal; format for preparing a research proposal; research article; formats of research report; format of dissertation; format of thesis; documentation; footnotes; reference; index; bibliography; appendices; Summary; Key words; Questions; Further readings.
265 – 289
Chapter XI –
Research Ethics
Learning objectives; Codes of ethics; ethical principles to be followed; plagiarism; Summary; Key words; Questions; Further readings.
290 – 299

Saturday, 1 April 2017

ground-zero-indepth-reportage from The Hindu

Our dear journalist colleague Joe Pinto has responded to my appeal to let us know about a good story that can be considered under the slot of Development Communication. Have a look

"ALL, ie, each & every one, of the stories in this "Ground Zero" series of long-form journalism, published in The Hindu, are suitable examples for study in "Development Communication" classes."

This email is in response to your appeal on your blog."

Thanks, Joe!

Friday, 31 March 2017

Reporting from Jail


I am delighted to inform you about the launch of another book by Delhi-based journalist and journalism teacher. The author,
Dr. Vartika Nanda, has penned this book after a thorough investigation in the wake of her study on prison reforms. The book, Tinka Tinka Dasna,  deals with human rights, prisons and the media.

She has been working on prison reforms for the last few years. Dasna is a prison in Uttar Pradesh. ders. Written after intensive research and hard work, the book is one of its kind, narrating stories of those who are redefining  themselves while serving imprisonment. This book is an authentic media and literary report on jails trying to create space behind bars for the enlightenment and creativity of the inmates.  The book, split in nine parts, is a reportage which contains a journalist, a narrator, a plot, a poem and a truth.
Another salient feature of this book is the poems composed by two prisoners who are household names and convicts in the infamous AarushiTalwar murder case. Rajesh and NupurTalwar in their poems have penned their experiences, which has so far been turbulent. The English version of this book has been translated by NupurTalwar. 
Her earlier book, Tinka Tinka Tihar, is already in the Limca Book of Records.

The book is available on Amazon.



Thursday, 30 March 2017

Media and Communication for Development edited by Dr. K. John Babu

Displaying cover p.jpg

Media and Communication for Development edited by Dr. K. John Babu

Review  by Prof. C K Sardana, Bhopal

Sequentially, there are three main words in the  book title. These are Media, Communication and Development. Needle stops at the last and most important word Development. Other words are pathways to help achieve Development.

Development is a participatory process aimed at creating or/and maintaining social structures and institutions which allow a society's present and future needs to be met, Central  point is People whose needs are paramount in the process. For knowing and reaching out to the People, we need Media as also Communication.

Policies for development are framed by the bureaucrats under the overall guidance and direction of the political masters. In the framing of these policies, inputs are required about the areas under ‘development’, status thereof, peoples’ needs, data, views of scholars and activists, media to be used according to the understanding levels and expectations of the people and so on.

The volume, under review, is rich in contents containing  different views needed in the formulation of development-oriented policies and programs. In particular, as the title suggests, the volume covers media and communication for development.

 Media has undergone a sea change in the last 2-3 decades with several New Media emerging. Notable features of the New Media are richness in contents, speed, reach and overall impact. In simple words, media and communication has to be right for the target publics whose quality of life has to be improved.

 Media includes print (newspapers, magazines, posters, brochures), broadcasting (radio, television), digital (social media and online content)), street (billboards, murals, graffiti) and others (novelties, merchandising  especially social marketing to promote behavior change). Communication means a process of creating and stimulating understanding as the basis for development rather than information transformation. It is the articulation of social relations among people. 

In the above backdrop, the volume ably edited by Dr. K. John Babu, Assistant Professor, Department of Convergent Journalism, Central University of Kashmir, Srinagar is timely, relevant and nearly all-comprehensive.

The volume takes a fresh look at development communication in the Indian context. Grouped under six  sections, articles number as many as 27. The sections are: Media and sustained development; Education and health development; Agricultural development, environment and disaster management; Community development and media technology; Media for the elderly and women; and Media for regional development.
Topics selected together with writer's narration thereof is commendable. Lot of research would have gone into the writing of the articles by scholars, researchers etc.  Foreword is by Prof. J V Vilanilam, the eminent Professor & Former Vice-Chancellor of the University of Kerala. 

Prof. Vilanilam has rightly said in the Foreword "The success of development depends on how effectively mass media is used by the nations for advocating development targets and use pf 'public information'. Developing countries should focus on cutting-edge information technology industries. For that, we need to set up technology parks and allow environmental-friendly technology to penetrate in the fields of health, education, agriculture etc. for easy transformation of a nation towards development.'

In a volume like this, one looks for a bibliography which is missing. But, then, this is made up by detailed references given at the end of each article thereby lending credibility to the contents. Price of the book Rs. 1695 is high. Even so, the volume should be of great use tyo students, researchers and teachers of communication and journalism, besides decision-makers in the Central & State Governments, Local Bodies, NGOs etc. not just in India but in all developing countries.


2016, Dominant Publishers & Distributors Pvt. Lt., New Delhi, Pages 364, Rs. 1695.

Prof. C K Sardana
M-177 Gautam Nagar
Email id:

Wednesday, 29 March 2017

Who killed Osho? Book launched

--By Kiran Thakur

Who killed Osho? 

Pune-based journalist Abhay Vaidya’s book is finally out. 
The book lovers and Osho watchers in India and abroad have been waiting for the release of this book for last several months. The Om books International has launched the book in leading bookstores in the country last week, although the Amazon has already made it available online for over a fortnight ago now.
It is the outcome of nearly three decades’ of the reportage and investigative journalism painstakingly carried by one of the finest newsman in India. I am delighted to write about the launch of his book today because he was my colleague in Pune with the defunct Indian Post during the late 1980s. Among our regular coverage, those days used to be Osho. He was hitting the headlines all over the world because of the controversy associated with everything he did in India and abroad. Abhay has remained the only journalist who covered the death on January 19, 1990, and subsequently the controversy over how he died. For quite some time, there used to be a detailed coverage on the death in the media. Some newspapers continued to raise doubts over the death. Speculations continued over the suspicious in which Osho died.
Abhay follows the controversy for the last three decades piecing together threads across the continents. This is a rare piece of investigative journalism that readers come across in India. He had the covered Rajneesh Movement and the book is based on extensively recorded audio and video interviews with Osho’s followers, and a mass of official documents, testimonies, and press reports.
The book traces the early years of Osho, his Neo-Sanyas, Rajneesh Movement, and his magnetic appeal that drew a large number of Indians and Westerners, many of them highly accomplished, to him.
The revolutionary in his thoughts and ideas, Osho struck a chord in many hearts through his powerful oratory and exposition on religion, spiritualism, and meaning of life itself. His meditation techniques are part of his unique contribution to the world and are popular across the globe.
His death on January 19, 1990, triggered a tense factional fight and intrigue among his closest followers for the control of the fonts, intellectual properties, and other lucrative assets of the Movement.
Who killed Osho? not only captures the history of the movement but is also the definitive account to date of Osho’s death and that of his soulmate Nirvano. Throwing fresh light on the controversial circumstances of their death, this book makes a case for investigations into the affairs of the Osho’s trusts as they exist today.

About Abhay Vaidya
Is an independent journalist based in Pune? He has worked previously with The Times of India as its Washington correspondent, the newspapers Asst resident editor and DNAs resident editor.
A gold medallist in journalism from the University of Pune, he graduated with a Master’s in political science from Indiana University of Pennsylvanians under Rotary foundation scholarship. He is a fellow of lead India
He has reported extensively on the readiness moment in his career of nearly 3 decades. Other noteworthy news stories include the genesis of the multi-billion dollars Lavasa Lake city project and issues of political patronage and environmental concerns around it; IIM CAT paper leak in 2003, banker borrow or nexus and fraud at a nationalised bank and the seemingly unchecked proliferation of fake currency in the country. He writes a commentary on social and political issues and media ethics on a regular basis.
Passionate about journalism and the role of a free press in the Rocky odyssey of Indian democracy and secularism, Abhay is a visiting faculty at most leading journalism institutes in India.

Briefly About the Book
Who killed Osho?
Om books International
ISBN; 978 – 93 – 86410 – 02-03
corporate and editorial office
A– 12, Sector 64, Noida 201301
Uttar Pradesh, India