Friday, 25 November 2016

Dilip Padgaonkar: A Pune Lad

Dilip Padgaonkar was a star for us students  in the department of communication and journalism at University of Pune (then Poona) in 1969-70.) We the students had no occasion to meet him because he had left the city to work in Paris as the Times of India correspondent. Our head of the department, Prof. L N Gokhale, would often speak about Dilip whom he had seen woking in the city as the reporter of the now defunct Poona Herald. Prof. Gokhale used to ask us to read Dilip's bylined stories and treat him as our role model.
To our teacher, Dilip was a local lad who studied in the Fergusson College. His father was a top official of the Bank of Maharashtra and a big name on the cultural and literary scene of the city.
Years later Dilip was the Editor of The Times of India based in its headquarters in Delhi. Our department used to invite him as a guest. Occasionally, I would meet him as a special correspondent of the UNI, the Indian Post, and the Observer of Business and Politics.
There was something pleasing about him. He did not have any airs though he was the Editor/Managing Editor of the country's most influential and largest  circulated  English daily. We the local journalists and journalism teachers were happy when he shifted from Delhi to Pune to live here permanently.
He continued to be a simpleton and an unassuming journalist. When I invited him to address a seminar in the FLAME campus, he willingly agreed to spend about an hour with the faculty and students. Once there, he spent almost two hours because he was highly impressed with the campus. and, more importantly, with the concept of Indian liberal education.
A couple of years later, we met again at a function in the city of Pune  and on his own, he said he would like to spend some time at the campus. This did not materialize.

Journalists Wanted in Mumbai, Pune, and Bangalore

Following from Mr. Vijay Thombre and Mr. Sachin S. Mokashi of MM ACTIV Sci. Tech. Communications Pvt. Ltd:

Wanted Sr. Reporter / Correspondent for our three magazines BioSpectrum India, BioSpectrum Asia and NuFFooDS Spectrum to be based in Mumbai, Pune and Bangalore (three posts)

Remuneration for the posts: As per qualifications and experience

The detailed Job Description is as follows:

Essential Job Requirements:-
-          Conceive story ideas.
-          Closely monitor the functioning and developments from the industry as well as policy……
-          Develop financial and business understanding of the industry as well as the general economy, research and science & technology.
-          Should develop ability to track regulatory/policy developments.
-          Should be able to present financial analysis.
-          Should be comfortable in working on all media platforms from print to online.  
-          Report and write stories/articles/features for magazine/portal, describing the background and details of the events. 
-          Interview people who matter and who provide information.
-          Review and correct errors in content, grammar and punctuation as per prescribed editorial style and formatting guidelines.
-          Research and analyze background information related to stories in order to be able to provide complete and accurate information.
-          Gather information about issues by research and interviews.
-          Evaluate leads and tips in order to develop story.
-          Discuss issues with editors in order to establish priorities and positions.
-          Check reference material in order to obtain relevant facts.
-          Revise work in order to meet editorial approval.
-          Photograph or videograph events.
-          Write columns, editorials or reviews.
Any other work assigned by the Management from time to time.
Required Education:-
Science Graduate with Post Graduate Degree in Journalism or Mass Communication.

Required Experience:
-          Minimum 5 years experience in Media Industry as a Reporter or Correspondent.

Required Skills:- 

-          Excellent knowledge of economic issues.
-          Good understanding of …………
-          A thorough knowledge of English language
-          Good communication skills i.e. Writing, Active Listening, Speaking and Reading comprehension.
-          Time Management, Managing time effectively.
-          Analytical thinking, 
-          Good understanding of social and developmental issues.
-          Co-ordination.
-          Persuasion.
-          Team Player.

Equipment Used:-
Excellent computer literacy relating to Microsoft Word, Excel & Powerpoint.Shooting using cellphone.

Working Conditions:-
-Has to work in office environment and in field.

For details. please visit:

 Please send your CV to:

Monday, 7 November 2016

Kannada version of the Book 'THE CHALLENGE OF PUBLIC RELATIONS

BN Kumar has sent in the following:

Kannada version of the Book 'THE CHALLENGE OF PUBLIC RELATIONS'

PR Veteran, C K Sardana's book THE CHALLENGE OF PUBLIC RELATIONS is now available in Kannada. It has been brought out by Institute of Media Studies & Research, Banglaore.

 At a function organized by IMSR & Public Relations Council of India at Bangalore on October 23, the book received welcome response from academicians, teachers, students, representatives of corporates and business houses.

 The book has been translated by two Media veterans H R Shreesha & K S Achyuthan. Eminent media teacher and former Pro Vice-Chancellor, Prof. K V Nagaraj has written a Foreword to the Kannada version.

The book contains the experiences of C K Sardana who superannuated as General Manager/Corporate PR, BHEL - a Maharatna PSU and thereafter Professor & HoD, Makhanlal Chaturvedi National University of Journalism & Communication. English version, in its second edition, is already used as a reference volume on PR in action by students and teachers of UG/PG besides PR professionals. 

Kannada version fills the void of practically no books available in Kannada on actual experiences of Veterans in the PR field. Bangla version is in the pipeline and is expected to be released by March 2017. Earlier, Sardana's book on Mass Communication, in Hindi, had been translated in Marathi. The Marathi version is widely used in Maharashtra.