Friday, 13 September 2013


Prof C K Sardana has sent in the following announcement: 

THE CHALLENGE OF PUBLIC RELATIONS , 2nd and enlarged edition, by C.K. Sardana, 2013, 204 pages, Rs. 225, Har-Anand Publications, E-49/E, Okhla Industria Area, New Delhi-110020.
The volume has 18 chapters and 7 selected case studies on all the current and key aspects of the application of PR in Corporate Sector, Government and other Sectors.

Written by Mr Sardana, former General Manager/Corporate PR/BHEL, the volume has a Foreword by Padma Bhushan, Col. (Retd.) S.P. Wahi, Former Chairman, ONGC.

Col. Wahi has remarked that the volume is a 'real storehouse of knowledge to be useful not only to the PR professionals but also to the top management, managers and leaders at all levels of the organization.'


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