Prof C K Sardana has sent in the following announcement:
THE CHALLENGE OF PUBLIC RELATIONS , 2nd and enlarged edition, by C.K. Sardana, 2013, 204 pages, Rs. 225, Har-Anand Publications, E-49/E, Okhla Industria Area, New Delhi-110020.
The volume has 18 chapters and 7 selected case studies on all the current and key aspects of the application of PR in Corporate Sector, Government and other Sectors.
Written by Mr Sardana, former General Manager/Corporate PR/BHEL, the volume has a Foreword by Padma Bhushan, Col. (Retd.) S.P. Wahi, Former Chairman, ONGC.
Col. Wahi has remarked that the volume is a 'real storehouse of knowledge to be useful not only to the PR professionals but also to the top management, managers and leaders at all levels of the organization.'
Col. Wahi has remarked that the volume is a 'real storehouse of knowledge to be useful not only to the PR professionals but also to the top management, managers and leaders at all levels of the organization.'
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