Saturday, 24 June 2017

Hindustan Times launches its Pune edition with Abhay Vaidya its Resident Editor

Hindustan Times launched its Pune edition this morning. 

I am delighted that the city has one more newspaper in addition to the
Times of India, The Indian Express and the Sakaal Times

I am happy because the Pune Edition has Abhay Vaidya as its Resident Editor, the author of Who Killed Osho?. He is the student of the Department of Communication and Journalism, the University of Pune in the 1987-88  batch, where I taught news reporting. Immediately after he passed out, he joined me as a colleague in the Pune Bureau of the Indian Post (now defunct). He has worked with, among others, the Times of India and DNA. 

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Hindustan Times (HT) had thus entered the western region of India where it has its Mumbai edition. Today, HT has over 1.6 million daily readers. In a press statement, HT said that it was only natural to expand its presence in the West, specifically Pune with its young and growing population that has an appetite for English daily.
HT will have Pune and its citizens at the heart of the paper, covering topics that affect them and are of interest to them. Right from the very first issue, the effort will be to foster the community spirit of Pune for the pursuit of the common good, by including local stories which impact the city, day-in and day-out.
HT Pune edition will have 50+ pages of national, state and local affairs, entertainment and lifestyle and specials. The weekend edition of HT Pune shall see unequalled offerings including HT Brunch, Mint Lounge, which focuses on art, food, culture, fashion, sport, music and the like, and HT Café. 
With the product being the core, it will be supported by massive surround marketing activities during the launch to create buzz and excitement among readers. Digital will be the key driver to create launch awareness amongst the TG complemented with Outdoor and Print. Over the weekends, Punekars would also get a glimpse of HT’s on-ground activation celebrating the culture and tradition of Pune.
Bobby Ghosh, Editor-in-chief, Hindustan Times, says, “We are bringing a lot of history in this youthful city; rich and credible journalism and along with it our commitment and passion for bringing to you the newspaper that the city has ever seen.”
Rajeev Beotra, CEO, HT English, adds, “Our goal is to bring to you a paper that is community-centric and captures the ideas, ideals and aspirations of Pune. A newspaper that serves as your chronicler and companion and a genuine member of the community.A newspaper that the entire neighbourhood tunes into for solutions for the common good.”
RajanBhalla, Group CMO, Hindustan Times, adds, “The weather in Pune is just about to heat up. Through Hindustan Times, we will give everything you need to understand your neighbourhood, city, state and world better. We are looking forward to waking Pune up, daily, with innovative content and a passion that will be an industry-first.”  (

Please read also: For the story on his book.

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