Thursday, 3 July 2014

Call for Papers For Media Watch Communication Journal

Call for Papers
Media Watch communication journal Theme: 
Hurricane Waves of Advertising and Public Relations in
             Contemporary News Media
The forbidden waves of advertising and public relations are encroaching the sacred territories of news media independence and freedom. Private owned/corporate media are exploring the possibilities of surrogate to mobile advertising. Cat videos to slap stick advertisements are being experimented in between everyday news casting. Cross-media advertising, apps for niche advertising, surrogate advertising on prime time, lobbying for the advertising payments, equities instead of marketing payments, media consultancy services and campaign for private advertisers are becoming the part and parcel of modern day news media revenue generation strategies.
The January 2015 issue of the Journal of Media Watch will explore the intellectual and research expertise of academics and scholars on the above topics.
Your contributions are not limited but can explore more into:

Government and political media relations
Media relations in international communication
Citizen journalism and public relations
Political public relations and communication
Public communication campaigns
Cross-cultural public relations and soft power
Lobbying and advocacy; media access, reach and control
Corporate social responsibility and public relations
Corporate websites and reputation management
Advertising and communication in new media                                               
News media advertising                                                        
Surrogate advertising                                                           
Paid promotional news
Ethics and corruption in media relations
Mobile and public communication campaigns
Role of public relations in society
History of public relations in specific sectors

Please read the full information at: 
Dr. Sony Jalarajan Raj
Editor-in-Chief, Journal of Media Watch
St. Thomas University, Florida, USA

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