Thursday, 13 September 2012

P. G. Diploma in Strategic Communication

I have received the following from Dr. J. S. YADAV:

MI-CMF Offer Job Oriented Course
P. G. Diploma in
Strategic Communication
(C4D-Communication for Development)

Research based evidence shows that ‘Strategic Communication Intervention’ is the key to
behavior change and development. There is a growing demand of “Communication Experts” in
development projects that are being implemented under the UN and other development
agencies like UNICEF, UNFPA, WHO, UNDP; Government of India, State Governments /
Departments, and Business Houses as their Corporate Social Responsibility. To meet this
demand, International Media Institute (IMI) in collaboration with Communication Management
Foundation (CMF) has specially designed a Post Graduate Diploma Course in Strategic
Communication. It focuses on health and development related issues such as Child Survival,
Immunization, Polio Eradication, Nutrition, Adolescent Health, Maternal Health, HIV/AIDS and
development concerns like Education, Rural Development, Violence against Women &
Trafficking, Corporate Social Responsibility etc.

The course aims at enabling the participants understand the ‘linkages’ between
communication & Development while acquiring technical skills in conceptualizing
and designing key communication interventions for creating enabling environment
for behavior change, advocacy with influencers, and capacity building of key
stakeholders including upgradation of their communication skills.

Course Contents:
Broadly, the course will cover: conceptual understanding; field-based analysis; strategic
planning & design; developing communication frameworks & action plan; message design for
different platforms; roll-out of communication campaign; monitoring, evaluation and impactassessment

Graduate in any discipline; command over English & Hindi/ any regional language; strong
interest in development issues. Preference will be given to those with Post Graduate Degree in
Journalism / Mass Communication, Sociology, Anthropology, Economics or Social Work.

Interactive lectures, case studies, hands-on practical assignments, field research and
attachment for internship.

IMI-CMF premises at Gurgaon / Delhi
Number of Seats: 20

Core faculty consists of senior experts and trainers in C4D with 20 to 30 years of experiences
with UN Agencies, Government, national media institute and / media house. In addition, a
number of other experts will be associated with the course as visiting faculty. The brief CVs of
the core faculty are given below:

Dr. J. S. YADAV - Communication Expert
Dr. Yadav is the Founder Chairman of CMF and has 35 years of experience in research,
training and capacity building in strategic communication. He was the Director (chief executive)
for 12 years and Professor & Head of Communication Research for 18 years at the premier
national institute- Indian Institute of Mass communication, New Delhi. During this period he
planned, conducted, and coordinated over 150 national & international projects on media, health
and development issues. He served many communication /media experts groups, technical
advisory groups and committees.
Dr. Yadav has conducted projects for World Bank, USAID, FHI, SAMARTH, GFA Consulting
Group, DANIDA, UNICEF, GHK, GTZ, FES, Gallup & Robinson USA and for many Departments
/ Ministries of government of India and state governments.

Dr. SUNEETA MUKHERJEE- Development Administrator
As Indian Administrative Service (IAS) officer, Dr. Suneeta Mukherjee served Himachal Pradesh and
Government of India before joining United Nations in 1995 in senior positions and handled many
social development projects in India and other developing countries. As the Country Representative
(UNFPA/ 1995- 2010) for Sri Lanka, Maldives, Bangladesh & Philippines, Dr. Mukherjee started
large programme initiatives in capacity-assessment of the local elected leaders and faith leaders in
the area of maternal and neo-natal health, HIV/AIDS, gender based violence and effective
governance issues.

DEEPAK GUPTA- Strategic Communication Expert
Over 21 years of professional experience in the UN System (International & Regional) focusing on
rights-based, socially-inclusive and human-centered Health & Development issues. It includes
backstopping various countries’ Governments and UN country programmes through Strategic
Communication Interventions for capacity building/training, Communication programming,
Developing partnerships and Technical advice. Mr. Gupta has worked in and for countries:
Indonesia, Bangladesh, Sri Lanka, Maldives, Nepal, Bhutan, India, Afghanistan, Iran, Pakistan,
Myanmar, Thailand & Mongolia.

Alok Verma-
a senior journalist with newspapers, television & digital media.
He is a very well known and respected media professional with a reputation of being a journalist
of high integrity, advocating non partisan, unbiased, fair and sensitive journalism. His
competence has been amply reflected through the successive successes of the newspaper and
television channels that he launched and has been associated with in the last 28 years.
He worked with India’s no 1 news network TV Today Network as its Executive Producer for
long five years. During his various roles within the organization as part of the news management
group he managed News Operations and also launched English language channel the
Headlines Today, speed news channel 'Tez' and metro channel "Delhi Aaj Tak". He was also
founder Director of TV Today Media Institute (TVTMI).

Ms. Uma Yadav
- M.Sc. P.G. Diploma in Mass Communication
Specialization: Reporting and writing on social, development and gender issues. 25 years of
work experience in journalistic writings and media relations; community service social research,
skill training and community development. Executive Director of CMF for the last 10 years and
has rich experience in management and monitoring of CMF project implementation.

Ms. Kala Iyer- M.A. Mass Communication
Specialization: Documentary film maker, has 20 years of experience in developing multimedia
material; video, audio and print materials for various national and international agencies in
support of their different development programmes for creating awareness and behavior change
and also for capacity building and training workshops

For details
: or call: 09810355350

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