Tuesday, 24 April 2012

‘Life 365’ daily launched in Pune, but its not a ‘news’paper

Life 365’, a new English daily, made its appearance in Pune today. It is not a ‘news’paper in the conventional sense. Its Chief Editor Anand Agashe says the daily rejects negativity and seeks to promote good values in personal and public life.
It is not newsy, as the newspapers and news channels are. It promises to be 'An inspiring daily that touches your heart' going beyond headlines and breaking news that have been done to death on television the previous evening. Have look www.life365.in
Mr Agashe is a veteran journalist with rich experience of 30 years in The Times of India, The Indian Express, The Independent, Loksatta and Sakaal group of newspapers.

He says the daily will reject negativity and promote good values in public life through stories, articles, interviews and first person accounts that are essentially inspirational.

The Life 365 is the new product of the 41 year old media house owned by Aaj Ka Anand  Papers Ltd that brings out Aaj Ka Anand (Hindi daily) and Sandhyanand (Marathi). Mr Shyam Agrawal is the publisher and founder editor of the dailies and his son Anand the managing editor.

Mr Agashe says the content canvas of The Life 365 is glocal and care is taken to ensure that it is relevant for the target reader.  Several 'entry points' for readers have been kept in all the 16 pages to make the daily interactive and participatory. He believes that the 25 inch 'slim' look and full colour printing makes the daily stand out in the clutter.

Ms Vinita Deshmukh, another veteran journalist in Pune, is the Editor of Life 365. With nearly 20 years of experience in media, she was Senior Editor at The Indian Express, Pune. She also founded and edited a weekly magazine called Intelligent Pune that focused on civic issues. Vinita is also a Consulting Editor at Money Life. She is a staunch RTI activist and has been on the forefront of several civic campaigns.

The Aaj Ka Anand Group has engaged MediaNext Info-processors Pvt Ltd to structure the paper, set up an editorial team and provide editorial management for Life 365. All other operations (marketing, administration, circulation etc) are being handled by Aaj Ka Anand Group.

MediaNext is a multi-media communication and content company headed by Mr Agashe. Abhay Kulkarni and Amit Tekale are the other directors of MediaNext Info-processors. Both were his journalist colleagues in Sakaal earlier. 

Visit the website: www.life365.in

No comments: