PUBLIC RELATIONS -- Concepts, Practices & Applications jointly edited by Prof. C K Sardana and Dr. K. John Babu has just come. The 182-page book has 14 articles contributed by well-known Media Teachers, Academics, Researchers and Professionals. This is followed by carefully selected three case studies pertaining to Jet Airways, Nestle's Maggi and SBI, besides an exhaustive bibliography.
Mr M B Jayaram, Chief Mentor & Founder President, PRCI writes 'merits of contributions in the book are accuracy, information and simple language...The two brilliant Editors have helped individual contributors keep their focus intact, writing sharp and learning relevant.'
The book has been published by DOMINANT PUBLISHERS & DISTRIBUTORS, New Delhi. email id: dominantbooks@gmail.com & info@dominantbooks.com.
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