Sunday, 2 April 2017


I missed the mention of Prof. Dr Devsh Kishore's book in my emails on March 30 and 31, 2017. This is an important textbook on Communication Research authored by a veteran with Indian perspective, published by  Makhanlal Chaturvedi National University of Journalism and Communication.

Please have a look at the table of contents and  if interested in the purchase of a copy contact:

Makhanlal Chaturvedi National University of Journalism and Communication
B-38 Vikas Bhavan, Press Complex, Zone 1, MP Nagar
Bhopal 462011
Phone: 0755-2554904



Chapter – I    
Introduction to communication research
Learning objectives; Concept and definition of research; Criteria for good research; Process of research: Basic steps in research process.;  Approaches to research problem; Understanding difference between quantitative and qualitative approach to research;  The quantitative approach: Scientific / hypothetic – Deductive methods;  Experimental design; Exploring a population; The qualitative approach: reliability in qualitative studies; Ethnography;  Phenomenology; Mixed Methodology; Perspectives and strategies; Challenges in mixed approach; Scope and objectives of research in Journalism & Communication; Areas of Communication Research: Communicator / Source analysis, message analysis, channel analysis, audience analysis; reach and accessibility;  process, effect and impact research; Summary; Key words; Questions; Further readings.
1 – 28
Chapter – II
Types of Research & Design
Learning objectives; Basic and applied research; Research design; Advantages and limitations of research design; Types of research designs; Experimental: Ex Post facto, Panel studies & Quasi-experimental, Descriptive, Exploratory, Longitudinal –historical studies, Simulation studies: steps; Summary; Key words; Questions; Further readings
29 – 43
Chapter – III
Formulation of research problem
Learning objectives; finding the research question; development of research problem; selection of research problem; defining the research problem; deciding the research topic; finalising the title of the research topic; developing objectives; defining the concepts and technical words; developing hypothesis; Defining hypothesis, types of hypothesis and methods of hypothesis – testing; Identification of variables: Dependent and independent variable; Summary; Key words; Questions; Further readings.
44 - 57
Chapter – IV
Research Methods
Learning objectives; meaning; concept; need; approaches to communication research: Historical, Experimental and Anthropological; Types of research methods: Census, Case study, Content analysis, Focused group studies, survey, observation, interviews; research tools : schedule, questionnaire; differences  between schedule and questionnaire; activities associated with field work and pre-field work; Summary; Key words; Questions; Further readings.
58 – 105
Chapter V –
Learning objectives; meaning, definition; advantages; types; Probabilistic sampling and non – probabilistic sampling; Random sampling; Stratified sampling; Quota sampling; Multistage sampling; Convenient sampling; Purposive sampling; Handpicked sampling; Volunteer sampling; steps in selecting sample units from universe; formulation of source list or sample frame; optimizing the size of sampling; problems of a representative sample; sampling biases; sampling error; Summary; Key words; Questions; Further readings.
106 - 132
Chapter VI –
Source and methods of data collection
Learning objectives; Sources of data collection; library search; internet search; methods for data collection: coding, classification, tabulation; Quality control and minimising errors in recording source data; Summary; Key words; Questions; Further readings.
133 - 152
Chapter VII –
Data Analysis and Interpretation
Learning objectives; Statistics applied in communication research: Frequencies, Percentages, Measures of Central tendency: Mean, median and mode; Measures of Dispersion: Range, standard deviation; Measures of Association: Rank order correlation and product moment correlation; Statistical analysis: Distribution and its significance, Bi-variate analysis, Multivariate analysis; Tests of significance: ‘t’-test, ‘F’- test, Chi-square test,  X2 test.
 Software package for data analysis SPSS – Statistical Package for Social Sciences, Salient feathers of SPSS, Basic steps in data analysis, Statistical procedure, Modules, Summary; Key words; Questions; Further readings.
153 - 225
Chapter VIII –
Mass Media Research
Learning objectives; Introduction; Research in Print Media; Research in Electronic Media; Research in Advertising and Public Relations; Summary; Key words; Questions; Further readings.
Chapter IX –
Significance of developing and Standardizing Scales in Research
Learning objectives; Development of Scale in Communication Research; Difficulties of scaling; Scales used in communication research; Point scale, socials distance scales; Socio-metric measurement; Socio-economic status scale; Social status scale; Attitude Scale; Readership survey; Television audience measurement and television rating; public opinion pole; pre-election and exit pole; ; Summary; Key words; Questions; Further readings.
226 - 241

242 – 264
Chapter X –
Writing the research report
Learning objectives; The art of report writing; sequence of events in report  writing; solving the communication problem; readability; correctness; charts; graphs; preparing the synopsis; research proposal; format for preparing a research proposal; research article; formats of research report; format of dissertation; format of thesis; documentation; footnotes; reference; index; bibliography; appendices; Summary; Key words; Questions; Further readings.
265 – 289
Chapter XI –
Research Ethics
Learning objectives; Codes of ethics; ethical principles to be followed; plagiarism; Summary; Key words; Questions; Further readings.
290 – 299

No comments: