BN Kumar has sent in the following:
Kannada version of the Book 'THE CHALLENGE OF PUBLIC RELATIONS'
PR Veteran, C K Sardana's book THE CHALLENGE OF PUBLIC RELATIONS is now available in Kannada. It has been brought out by Institute of Media Studies & Research, Banglaore.
At a function organized by IMSR & Public Relations Council of India at Bangalore on October 23, the book received welcome response from academicians, teachers, students, representatives of corporates and business houses.
The book has been translated by two Media veterans H R Shreesha & K S Achyuthan. Eminent media teacher and former Pro Vice-Chancellor, Prof. K V Nagaraj has written a Foreword to the Kannada version.
The book contains the experiences of C K Sardana who superannuated as General Manager/Corporate PR, BHEL - a Maharatna PSU and thereafter Professor & HoD, Makhanlal Chaturvedi National University of Journalism & Communication. English version, in its second edition, is already used as a reference volume on PR in action by students and teachers of UG/PG besides PR professionals.
Kannada version fills the void of practically no books available in Kannada on actual experiences of Veterans in the PR field. Bangla version is in the pipeline and is expected to be released by March 2017. Earlier, Sardana's book on Mass Communication, in Hindi, had been translated in Marathi. The Marathi version is widely used in Maharashtra.