MUMBAI DECLARATION ON MEDIA EDUCATION

MUMBAI DECLARATION

ON

MEDIA EDUCATION

(MDME-2014)

The result of the

 Indian Council for Social Science Research

(ICSSR)

sponsored

National Round Table Conference on

 ‘Media Education : Challenges, Problems and Future Prospects’

jointly conducted by the Department of Communication & Journalism in University of Mumbai and Dr. Babasaheb Ambedkar Marathawada University, Aurangabad, Maharashtra, India,

held at Mumbai on 29-30^th September, 2014.

MUMBAI DECLARATION ON MEDIA EDUCATION

(MDME-2014)

The world has undergone profound changes in Information and Communication Technologies in recent decades. Digital technology applications have revolutionized the Entertainment and Media (E & M) industry globally. It has changed the media landscape giving global recognition to E & M industry as an independent economic sector. This recognition has generated new opportunities, new challenges, also need for appropriate changes and solutions in the field of information, education & entertainment. This multidimensional growth, progress of science and technology has changed man's place in the world, the nature of his communication, need, use of media for communication for establishing and strengthening social relations. Indian democratic dividend has paved the way for the various challenges, problems and solutions in media education.

The significance, scopes of media education, providing solutions to the challenges, problems are essential for the genuine and impartial human development of the individuals.

Despite today's increased opportunities available in Information, Communication and Technologies, the media education in India is also faced with serious difficulties, deficiencies at various fronts like technology, research, professional and academic domains. These deficiencies are growing, many conflict of interests have created in result lack of solutions and consensus in meeting the needs of common man for quality of life and market as well as economic reality of media product consumption.

As per the guidelines UN Millennium Development Goals and UN Convention of Persons with Disabilities, which India has ratified in 2007, it is the responsibility of the Mass Media Professional fraternity in India to provide accessible formats for Mass Communication in education, entertainment and information. It is therefore now more urgent than ever to establish closer collaboration among various departments of communication & journalism in India to guarantee more humane and positive approach to communication and use of media with respect for the rights of others and to ensure the exercise of the fundamental freedom of every human being, and of their right to information, education and entertainment. For matured democracies we need matured well-informed public and for matured public, we need matured media. For matured media we need matured manpower coming out Journalism / Media Departments/Schools. Hence, we expect qualitative change in democracy to make it Deliverable Democracy. Thus ultimately for enhancement of quality of democracy, the quality Media Education is essential.

More than ever it is urgent to construct a separate Faculty of 'Media and Communication’ encompassing sub-disciplines such as Journalism print and electronic, Communication Studies, Mass Communication, Advertising, Public Relations, Corporate Communication, Business Communication, Community Journalism, Alternative /Grass-root Media, Accessible Media, Cartoons, Comics, Disability Communication, Elections and communication campaigns, Folk-media, Film Studies, Social Media, Advocacy Journalism, Brand Communication, Gamming, Animation, Graphic Designs, Events Management, Citizen journalism, Communication Research and many such emerging areas in every University colleges of India.

1. Recommendations for Information & Broadcasting Ministry :

1.1. Establish a separate Media Commission thorough scientific study of the entire media industry in the line of Press Commission, with directions for a free and responsible function of media.

1.2. Modify Press Council of India act to make it Media Council of India (MCI), converting PCI to MCI.

1.3. While reinventing Press Council of India (PCI) into Media Council of India (MCI), it must be entrusted with responsibility of regulation of Media /Journalism Education in lines with Bar Council of India, AICTE, MCI without permission approval of the MCI no media institution be allowed to function as a educational institute.

2.   Recommendations for UGC/Universities under 12^th Plan :

2.1.  Appoint an Expert Committee to the study status of Journalism/Media Education in India.

2.2.  Appoint an Expert Committee to upgrade and revise and reinvent media/journalism programs. Every three years such review to be undertaken.

2.3.  In qualification norms of teachers recruitment in Journalism & Media Education, professional media experience be counted and considered for the appointment, along with academic qualifications.

2.4.  Establish an independent faculty of Media/Journalism Education in the line of Commerce and Management Faculty.

2.5.  Minimum essential Academic and Professional Infrastructure for establishment of Department/School/College/Institutions, also insist existing

Departments / Colleges to develop these infrastructure. Provide additional financial support for developing this essential infrastructure.

                                                   i.  T.V.  Studio, with Teleprompter/ Multiprompter

                                                  ii.  Radio studio

                                                 iii.  Multimedia Lab with 20 computers & accessible editing master bundle, animation software.

                                                 iv.  New Media/Social Media Lab

                                                  v.  HD Video camera/still camera

                                                 vi.  Digital print lab

                                               vii.  Development of innovative teaching / learning aids, so that any other innovation can also be considered

2.6.  Minimum Faculty  Structure for University Department/Colleges imparting instructions in more than two programs.

a.   One Professor

b.   Two Associate Professor

c.   Four Asst. Professor

d.   Producer (New Media)/Asst. Librarian

e.   Cinematographer/Cameraman

f.    Digital Editor

g.   Programmer

h.   Technical Assistants-2

2.7.     Digital Library/Knowledge resource/Print library.

3. Recommendation to University  and Departments/Schools/Board of Studies :

                       I.   Curriculum up-gradation ICT adoption/specialization

                      II.   Professional practical designs, in digital technology.

                    III.   Day to day application of ICTs in teaching & learning.

                   IV.   Increasing media industry-universities/colleges interplay activities/collaborations

                     V.   Inter-university/inter departmental/national/international collaboration/joint research projects

                   VI.   Undertaking basic research projects-theory building, adopting business incubation in media.

                  VII.   Research & development-R&D- Multidisciplinary research/multinational research/meta analysis.

                 VIII.   Capacity building of teachers training workshops/refresher courses

                   IX.   Student’s empowerment through multi-skills-short term & long term courses.

                     X.   Creating media critic/media researches.

                   XI.   Undertaking & designing new fulltime PG Courses in newer areas connected to digital ages.

                  XII.   Interaction at regional and national platforms for faculties, journalists and media professionals.

                 XIII.   Core faculty, Guest faculty & visiting faculty from industry

                XIV.   Industry-academic tie-ups

                 XV.   Minimum/appropriate infrastructure for hands on experience

                XVI.   Teachers training in new technology in industry

              XVII.   Specialization in research, content creation, T.V. Radio production, development communication.

             XVIII.   Use of social media, cloud technology and open sources.

                XIX.   Teacher as a learning designer & knowledge creator, online accessible lessons.

                 XX.   Content creation in regional languages with local regional national contexts.

                XXI.   Collaborative projects with other universities (faculty & students)

4. Recommendations for Media Industry/Organizations:

a.    Pro-active partnership attempts with Entertainment and Media Industry is not seen, hence promote interactions/collaborations in journalism departments/schools/colleges.

b.    University/College/Departments/Schools can be a human resource providers to media/journalism industry, by deploying multi-skills among students to increase their employability.

c.    The newspapers/radio/TV/Advertising/PR Organizations can provide their media units/studios as Learning Labs. This will be mutually beneficial to media industry as well as Journalism schools/Dept./Colleges.

d.    University Departments/schools/colleges can undertake research assignments/projects from media industry.

e.    Entertainment & Media Industry (E&M industry) can provide scholarships to students for completing specific task/projects/promoting scholarships in this area.

f.     Support business incubation ideas/projects of media education institutions.

g.    Assisting media students and scholars in their research by helping them with information and sharing data. Allowing them to interact with media professionals in their organizations.

5.    Recommendation to Aspiring Students/Learners :

a.    Develop curiosity for convergence in media.

b.    Acquire multi-skills in digital media.

c.    Develop independent websites/blogs, video cv, audio cv  and promote web visibility for self branding.

d.    To acquire knowledge through e-learning methods through learning repositories and e-contents/digital libraries.

e.    To develop analytical and interpretative skills during over load of information.

By gathering in Mumbai for the ICSSR sponsored roundtable conference on ‘Media Education : Challenges, Problems and Future Prospects, the Mass Communication Professionals and Academia from various parts of the country decided to contribute effectively to the closer communion of peoples and to greater understanding among academia and industry in largest democracy in the world.

Prof. Dr. Sudhir Gavhane                                                             Dr. Sunder Rajdeep

Professor and Head,                                                                       Head, Dept. of Communication

Dept of Mass Communication & Journalism,                             & Journalism,

Dr. Babasaheb Ambedkar Marathawada University,                University of Mumbai,

Aurangabad, Maharashtra, India.                                                 Mumbai, India.

Email : profgsudhir@gmail.com                                             Email : sunderrajdeep@gmail.com

(M) : 09096950035.                                                                  (M) : 09969145350.

Chairperson Declaration Draft Committee

Prof. Dr. P. J. Mathew Martin

Mass Media Officer (AYJNIHH) Govt. of India, (MSJ&E) &

Adjunct Faculty of DCJ, University of Mumbai,  India.

Organizing Committee

From University of Mumbai, India.

Hon. Vice Chancellor Dr. Rajan Welukar

Hon. Pro- Vice Chancellor Dr. Naresh Chandra

Hon. Registrar Dr. M. A. Khan

Dr. Sunder Rajdeep

Dr. Mangesh Karandikar

Mrs. Daivata Patil

Ms. Lubna Moosa

Mrs. Anushka Kulkarni.

From Dr. Babasaheb Ambedkar Marathawada University,

Aurangabad, Maharashtra, India.

Hon. Vice Chancellor Dr. B. A. Chopade

Prof. Dr. Sudhir Gavhane

Dr. V. L. Dharulkar

Prof. Jaidev Dole

Dr. Dinkar Mane

           

Advisor : Mr. Shriniwas Belsare

The suggestions came from following Participants : 

1)     Padmashree Kumar Ketkar

Editor, Mi Marathi TV channel, Mumbai.

2)     Mr. Bharatkumar Raut

 Former MP (Rajya Sabha) & Sr. Journalist. Mumbai.

3)     Hon. Vice Chancellor Dr. Rajan Welukar

University of Mumbai.

4)     Hon. Vice Chancellor Dr. B. A. Chopade

Dr. Babasaheb Ambedkar Marathawada University, Aurangabad.

5)     Hon. Pro- Vice Chancellor Dr. Naresh Chandra

University of Mumbai.

6)     Hon. Registrar Dr. M. A. Khan

University of Mumbai.

7)     Dr. Sunder Rajdeep

Head, Dept. of Communication & Journalism, University of Mumbai.

8)     Dr. Mangesh Karandikar

Asst. Prof. Dept. of Communication & Journalism, University of Mumbai.

9)     Mrs. Daivata Patil

Asst. Prof. Dept. of Communication & Journalism, University of Mumbai.

10)Ms. Lubna Moosa

Ad-hoc, Asst. Prof. Dept. of Communication & Journalism, University of Mumbai.

11)Mrs. Anushka Kulkarni

Ad-hoc, Asst. Prof. Dept. of Communication & Journalism, University of Mumbai.

12)Prof. Dr. Sudhir Gavhane

Professor and Head, Mass Communication & Journalism,

Dr. Babasaheb Ambedkar Marathawada University, Aurangabad.

13)Dr. V. L. Dharulkar

Professor, Mass Communication & Journalism,

Dr. Babasaheb Ambedkar Marathawada University Aurangabad.

14)Prof. Jaidev Dole

Associate Professor, Mass Communication & Journalism,

Dr. Babasaheb Ambedkar Marathawada University Aurangabad.

15)Dr. Dinkar Mane

Associate Professor, Mass Communication & Journalism,

Dr. Babasaheb Ambedkar Marathawada University Aurangabad.

16)Mr. Shriniwas Belsare

Consultant advisor, University of Mumbai.  

17)Dr. Durgesh Tripathi

Asst. Professor, University School of Mass Communication,

Guru Gobind Singh Indraprastha University, New Delhi.

18) Dr. Kiran Thakur

Adjunct Faculty, Dept of Communication and Journalism, University of Mumbai. And Sr. journalist and Former head Dept of Communication and Journalism, University of Pune.

19)Dr. Sanjay Ranade

Professor and Director, School of Media and Communication

Jagran Lakecity University, Bhopal.

20)Mr. Vishram Dhole

Assistant Professor, Dept of Communication Studies, University of Pune.

21)Dr. Ujjwala Barve

Associate Professor, Dept of Communication and Journalism,

University of Pune.

22)Dr. Sanjeevkumar Bhanawat

Professor & Head, Dept. of Mass Communication & Journalism, Rajasthan University.

23)Mr. Roy Pereira

     Course Coordinator, Advertising & Marketing Communication,

Xavier Institute of Communication. Mumbai.

24)Dr. Onkar Kakade

Professor and Chairman, Dept. of Jo & Mac, Karnataka state University, Bijapur.

25)Prof. Dr. M. S. Parmar

Professor and Head, Dept of Journalism,

Devi AhilyaVishwavidyalaya, Indore, MP.

26)Prof. Pushpendra Pal Singh

Head, Dept. of Journalism, Makhanlal Chaturvedi National Journalism University, Bhopal.

27)Prof. Dr. Deepak Shinde

       Director, School of Media Studies, Swami Ramanand Tirtha Marathawada University,     Nanded.

28) Dr. Shahid Ali

Head, Dept of Mass Communication, Kushabhau Thakre Journalism and Mass Communication University, Raipur.

29)Dr. Ravindra Chincholkar

Head, Dept of Journalism, Solapur University, Solapur.

30)Dr. Dharmesh Dhawankar

       Head, Dept. of Mass Communication, Rashtrasant Tukadoji Maharaj Nagpur University,

         Nagpur.

31)Dr. Malti Mehta

Former Director, EMRC, and Head Centre of development Communication ,

         Gujarat University. Ahmadabad.

32) Mr. Ravindra Ambekar

Editor, Mi Marathi, Mumbai.

33)Dr. Tapati Basu

 Professor, Dept. of Journalism & Mass Communication, University of Calcutta.

34)Dr. Surbhi Dahaiya

Associate Professor, English Journalism, Indian Institute of Mass Communication,

Aruna Asaf Ali Marg, New Delhi.

35)Mr. Rajeev Sabale

Jr. Journalist, Member of Press Council of India. Pune.

36) Prof. Dr. P. J. Mathew Martin

             Mass Media Officer (AYJNIHH) Govt. of India, (MSJ&E) &

             Adjunct Faculty of DCJ, University of Mumbai.

37) Mr. Anurag Dwary

Associate Editor, NDTV India, Mumbai.  

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