MUMBAI
DECLARATION
ON
MEDIA
EDUCATION
(MDME-2014)
The result of the
Indian Council
for Social Science Research
(ICSSR)
sponsored
National Round Table Conference on
‘Media Education : Challenges, Problems and
Future Prospects’
jointly conducted by the Department of
Communication & Journalism in University of Mumbai and Dr. Babasaheb
Ambedkar Marathawada University, Aurangabad, Maharashtra, India,
held at Mumbai on 29-30th September,
2014.
MUMBAI DECLARATION ON MEDIA EDUCATION
(MDME-2014)
The world has undergone profound changes
in Information and Communication Technologies in recent decades. Digital
technology applications have revolutionized the Entertainment and Media (E
& M) industry globally. It has changed the media landscape giving global
recognition to E & M industry as an independent economic sector. This
recognition has generated new opportunities, new challenges, also need for
appropriate changes and solutions in the field of information, education &
entertainment. This multidimensional growth, progress of science and technology
has changed man's place in the world, the nature of his communication, need,
use of media for communication for establishing and strengthening social
relations. Indian democratic dividend has paved the way for the various
challenges, problems and solutions in media education.
The significance, scopes of media education, providing
solutions to the challenges, problems are essential for the genuine and
impartial human development of the individuals.
Despite today's increased opportunities available in
Information, Communication and Technologies, the media education in India is
also faced with serious difficulties, deficiencies at various fronts like
technology, research, professional and academic domains. These deficiencies are
growing, many conflict of interests have created in result lack of solutions
and consensus in meeting the needs of common man for quality of life and market
as well as economic reality of media product consumption.
As per the guidelines UN Millennium Development Goals
and UN Convention of Persons with Disabilities, which India has ratified in
2007, it is the responsibility of the Mass Media Professional fraternity in
India to provide accessible formats for Mass Communication in education, entertainment
and information. It is therefore now more urgent than ever to establish closer
collaboration among various departments of communication & journalism in
India to guarantee more humane and positive approach to communication and use
of media with respect for the rights of others and to ensure the exercise of
the fundamental freedom of every human being, and of their right to information,
education and entertainment. For matured democracies we need matured
well-informed public and for matured public, we need matured media. For matured
media we need matured manpower coming out Journalism / Media
Departments/Schools. Hence, we expect qualitative change in democracy to make
it Deliverable Democracy. Thus ultimately for enhancement of quality of
democracy, the quality Media Education is essential.
More than ever it is urgent to construct a separate
Faculty of 'Media and Communication’
encompassing sub-disciplines such as Journalism print and electronic,
Communication Studies, Mass Communication, Advertising, Public Relations,
Corporate Communication, Business Communication, Community Journalism,
Alternative /Grass-root Media, Accessible Media, Cartoons, Comics, Disability
Communication, Elections and communication campaigns, Folk-media, Film Studies,
Social Media, Advocacy Journalism, Brand Communication, Gamming, Animation,
Graphic Designs, Events Management, Citizen journalism, Communication Research
and many such emerging areas in every University colleges of India.
- Recommendations
for Information & Broadcasting Ministry :
1.1.
Establish a separate
Media Commission thorough scientific study of the entire media industry in the
line of Press Commission, with directions for a free and responsible function
of media.
1.2.
Modify Press Council
of India act to make it Media Council of India (MCI), converting PCI to MCI.
1.3. While reinventing Press Council of India (PCI) into
Media Council of India (MCI), it must be entrusted with responsibility of
regulation of Media /Journalism Education in lines with Bar Council of India,
AICTE, MCI without permission approval of the MCI no media institution be
allowed to function as a educational institute.
2. Recommendations
for UGC/Universities under 12th Plan :
2.1. Appoint an Expert Committee to the study status of
Journalism/Media Education in India.
2.2. Appoint an Expert Committee to upgrade and revise and
reinvent media/journalism programs. Every three years such review to be
undertaken.
2.3. In qualification norms of teachers recruitment in
Journalism & Media Education, professional media experience be counted and
considered for the appointment, along with academic qualifications.
2.4. Establish an independent faculty of Media/Journalism
Education in the line of Commerce and Management Faculty.
2.5. Minimum essential Academic and Professional
Infrastructure for establishment of Department/School/College/Institutions,
also insist existing
Departments /
Colleges to develop these infrastructure. Provide additional financial support
for developing this essential infrastructure.
i. T.V. Studio,
with Teleprompter/ Multiprompter
ii. Radio studio
iii. Multimedia Lab with 20 computers & accessible
editing master bundle, animation software.
iv. New Media/Social Media Lab
v. HD Video camera/still camera
vi. Digital print lab
vii. Development of innovative teaching /
learning aids, so that any other innovation can also be considered
2.6. Minimum Faculty
Structure for University Department/Colleges imparting instructions in
more than two programs.
a. One Professor
b. Two Associate Professor
c. Four Asst. Professor
d. Producer (New Media)/Asst. Librarian
e. Cinematographer/Cameraman
f. Digital Editor
g. Programmer
h. Technical Assistants-2
2.7.
Digital
Library/Knowledge resource/Print library.
- Recommendation to University and Departments/Schools/Board of Studies
:
I. Curriculum up-gradation ICT adoption/specialization
II. Professional practical designs, in digital technology.
III. Day to day application of ICTs in teaching &
learning.
IV. Increasing media industry-universities/colleges
interplay activities/collaborations
V. Inter-university/inter
departmental/national/international collaboration/joint research projects
VI. Undertaking basic research projects-theory building,
adopting business incubation in media.
VII. Research & development-R&D- Multidisciplinary
research/multinational research/meta analysis.
VIII. Capacity building of teachers training workshops/refresher
courses
IX. Student’s empowerment through multi-skills-short term
& long term courses.
X. Creating media critic/media researches.
XI. Undertaking & designing new fulltime PG Courses in
newer areas connected to digital ages.
XII. Interaction at regional and national platforms for
faculties, journalists and media professionals.
XIII. Core faculty, Guest faculty & visiting faculty
from industry
XIV. Industry-academic tie-ups
XV. Minimum/appropriate infrastructure for hands on
experience
XVI. Teachers training in new technology in industry
XVII. Specialization in research, content creation, T.V.
Radio production, development communication.
XVIII. Use of social media, cloud technology and open
sources.
XIX. Teacher as a learning designer & knowledge
creator, online accessible lessons.
XX. Content creation in regional languages with local
regional national contexts.
XXI. Collaborative projects with other universities
(faculty & students)
- Recommendations for Media Industry/Organizations:
a. Pro-active partnership attempts with Entertainment and
Media Industry is not seen, hence promote interactions/collaborations in
journalism departments/schools/colleges.
b. University/College/Departments/Schools can be a human
resource providers to media/journalism industry, by deploying multi-skills
among students to increase their employability.
c. The newspapers/radio/TV/Advertising/PR Organizations
can provide their media units/studios as Learning
Labs. This will be mutually beneficial to media industry as well as
Journalism schools/Dept./Colleges.
d. University Departments/schools/colleges can undertake
research assignments/projects from media industry.
e. Entertainment & Media Industry (E&M industry)
can provide scholarships to students for completing specific
task/projects/promoting scholarships in this area.
f. Support business incubation ideas/projects of media
education institutions.
g. Assisting media students and scholars in their
research by helping them with information and sharing data. Allowing them to
interact with media professionals in their organizations.
5.
Recommendation to Aspiring Students/Learners :
a. Develop curiosity for convergence in media.
b. Acquire multi-skills in digital media.
c. Develop independent websites/blogs, video cv, audio
cv and promote web visibility for self
branding.
d. To acquire knowledge through e-learning methods
through learning repositories and e-contents/digital libraries.
e. To develop analytical and interpretative skills during
over load of information.
By gathering in Mumbai
for the ICSSR sponsored roundtable conference on ‘Media Education : Challenges, Problems and Future Prospects, the
Mass Communication Professionals and Academia from various parts of the country
decided to contribute effectively to the closer communion of peoples and to
greater understanding among academia and industry in largest democracy in the
world.
Prof. Dr. Sudhir Gavhane Dr.
Sunder Rajdeep
Professor and Head, Head,
Dept. of Communication
Dept of Mass
Communication & Journalism, &
Journalism,
Dr. Babasaheb
Ambedkar Marathawada University, University of Mumbai,
Aurangabad,
Maharashtra, India. Mumbai,
India.
(M) : 09096950035.
(M) : 09969145350.
Chairperson Declaration
Draft Committee
Prof. Dr. P. J. Mathew
Martin
Mass Media Officer (AYJNIHH) Govt. of India,
(MSJ&E) &
Adjunct Faculty of DCJ, University of Mumbai, India.
Organizing
Committee
From University of Mumbai, India.
Hon. Vice
Chancellor Dr. Rajan Welukar
Hon. Pro- Vice
Chancellor Dr. Naresh Chandra
Hon. Registrar
Dr. M. A. Khan
Dr. Sunder
Rajdeep
Dr. Mangesh
Karandikar
Mrs. Daivata Patil
Ms. Lubna Moosa
Mrs. Anushka
Kulkarni.
From Dr. Babasaheb Ambedkar Marathawada University,
Aurangabad, Maharashtra, India.
Hon. Vice
Chancellor Dr. B. A. Chopade
Prof. Dr. Sudhir
Gavhane
Dr. V. L. Dharulkar
Prof. Jaidev
Dole
Dr. Dinkar Mane
Advisor : Mr.
Shriniwas Belsare
The suggestions
came from following Participants :
1) Padmashree Kumar Ketkar
Editor, Mi Marathi TV channel, Mumbai.
2) Mr. Bharatkumar Raut
Former MP
(Rajya Sabha) & Sr. Journalist. Mumbai.
3) Hon. Vice Chancellor Dr.
Rajan Welukar
University of Mumbai.
4) Hon. Vice Chancellor Dr. B.
A. Chopade
Dr. Babasaheb Ambedkar Marathawada University,
Aurangabad.
5) Hon. Pro- Vice Chancellor
Dr. Naresh Chandra
University of Mumbai.
6) Hon. Registrar Dr. M. A.
Khan
University of Mumbai.
7) Dr. Sunder Rajdeep
Head, Dept. of Communication & Journalism,
University of Mumbai.
8) Dr. Mangesh Karandikar
Asst. Prof. Dept. of Communication & Journalism,
University of Mumbai.
9) Mrs. Daivata Patil
Asst. Prof. Dept. of Communication & Journalism,
University of Mumbai.
10)Ms. Lubna Moosa
Ad-hoc, Asst. Prof. Dept. of Communication &
Journalism, University of Mumbai.
11)Mrs. Anushka Kulkarni
Ad-hoc, Asst. Prof. Dept. of Communication &
Journalism, University of Mumbai.
12)Prof. Dr. Sudhir Gavhane
Professor and Head, Mass Communication &
Journalism,
Dr. Babasaheb Ambedkar Marathawada University,
Aurangabad.
13)Dr. V. L. Dharulkar
Professor, Mass Communication & Journalism,
Dr. Babasaheb Ambedkar Marathawada University
Aurangabad.
14)Prof. Jaidev Dole
Associate Professor, Mass Communication &
Journalism,
Dr. Babasaheb Ambedkar Marathawada University
Aurangabad.
15)Dr. Dinkar Mane
Associate Professor, Mass Communication &
Journalism,
Dr. Babasaheb Ambedkar Marathawada University
Aurangabad.
16)Mr. Shriniwas Belsare
Consultant advisor, University of Mumbai.
17)Dr. Durgesh
Tripathi
Asst.
Professor, University School of Mass Communication,
Guru
Gobind Singh Indraprastha University, New Delhi.
18) Dr.
Kiran Thakur
Adjunct
Faculty, Dept of Communication and Journalism, University of Mumbai. And Sr.
journalist and Former head Dept of Communication and Journalism, University of
Pune.
19)Dr. Sanjay Ranade
Professor and Director, School of Media and
Communication
Jagran Lakecity University, Bhopal.
20)Mr. Vishram Dhole
Assistant
Professor, Dept of Communication Studies, University of Pune.
21)Dr. Ujjwala Barve
Associate
Professor, Dept of Communication and Journalism,
University of Pune.
22)Dr. Sanjeevkumar Bhanawat
Professor
& Head, Dept. of Mass Communication & Journalism, Rajasthan University.
23)Mr. Roy
Pereira
Course Coordinator, Advertising &
Marketing Communication,
Xavier Institute of Communication. Mumbai.
24)Dr. Onkar Kakade
Professor and Chairman, Dept. of Jo & Mac,
Karnataka state University, Bijapur.
25)Prof. Dr. M. S. Parmar
Professor
and Head, Dept of Journalism,
Devi AhilyaVishwavidyalaya, Indore, MP.
26)Prof. Pushpendra Pal Singh
Head, Dept. of Journalism, Makhanlal Chaturvedi
National Journalism University, Bhopal.
27)Prof. Dr. Deepak Shinde
Director, School of Media Studies, Swami Ramanand Tirtha Marathawada
University, Nanded.
28) Dr.
Shahid Ali
Head, Dept of Mass Communication, Kushabhau Thakre
Journalism and Mass Communication University, Raipur.
29)Dr. Ravindra Chincholkar
Head, Dept of Journalism, Solapur University,
Solapur.
30)Dr. Dharmesh Dhawankar
Head,
Dept. of Mass Communication, Rashtrasant Tukadoji Maharaj Nagpur University,
Nagpur.
31)Dr. Malti Mehta
Former
Director, EMRC, and Head Centre of development Communication ,
Gujarat University. Ahmadabad.
32) Mr.
Ravindra Ambekar
Editor, Mi Marathi, Mumbai.
33)Dr. Tapati Basu
Professor,
Dept. of Journalism & Mass Communication, University of Calcutta.
34)Dr. Surbhi Dahaiya
Associate Professor, English Journalism, Indian
Institute of Mass Communication,
Aruna Asaf Ali Marg,
New Delhi.
35)Mr. Rajeev Sabale
Jr. Journalist, Member of Press Council of
India. Pune.
36) Prof. Dr. P. J. Mathew
Martin
Mass Media Officer (AYJNIHH) Govt.
of India, (MSJ&E) &
Adjunct
Faculty of DCJ, University of Mumbai.
37) Mr. Anurag
Dwary
Associate Editor, NDTV
India, Mumbai.
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