I worked as a professional journalist for over three decades. I began as a sub-editor with Pune’s daily Sakaal (1969-70) and worked with United News of India (1971-87), The Indian Post (1987-90) and The Observer of Business and Politics (1991-2000). I shifted to academics in 2001 as Professor and Head, Department of Communication and Journalism (DoCJ), University of Pune. My doctoral thesis and later UGC-funded study was on web editions of Indian Newspapers. After retirement in 2007, I was at the Mudra Institute of Communications Research, Ahmedabad, for a year. Here we studied viewers of Aastha channel’s live telecast of Swami Ramdev Baba, Use of Internet for Loksabha elections, and features of mobile handsets. I have been associated also with University of Mumbai, University of Calcutta, North Maharashtra University, and Indira Gandhi National Open University. I became Adjunct Faculty and Research Co-coordinator at FLAME School of Communication, Pune, in December 2009. I am an adjunct faculty also at DoCJ, University of Mumbai. Here I am Principal Investigator of UGC-funded Major Research Project on Language of English Newspapers of India.