I am Adjunct Professor at FLAME University, Pune (2009-, and have been associated also as Professor, Emeritus, with Vishwakarma University, Pune since 2020. Earlier, I worked as a professional journalist for over three decades. I began as a sub-editor with Pune’s daily Sakaal (1969-70) and worked with United News of India (1971-87), The Indian Post (1987-90) and The Observer of Business and Politics (1991-2000). I shifted to academics in 2001 as Professor and Head, Department of Communication and Journalism (DoCJ), University of Pune. My doctoral thesis and later UGC-funded study was on web editions of Indian Newspapers. After retirement in 2007, I was at the Mudra Institute of Communications Research, Ahmedabad, for a year. I have been associated also with University of Mumbai, University of Calcutta, North Maharashtra University, and Indira Gandhi National Open University in various capacities.