Following from Mr. Deepak Ranjan Jena:
The Journal of Media Watch
January-April
2016
Editorial
DOI: 10.15655/mw/2016/v7i1/87410
Race for Virtual
Reality Monopolization and the Predatory Arise of News Media Monoliths
Dr. Sony
Jalarajan Raj
Editor-in-Chief
The Journal of Media Watch
The New York Times has announced its
gate-crashing into the world of virtual reality news presentation with heavy
marketing strategies, even though there have been many innovative and creative
attempts of virtual reality news explorations that have already made land
marks. NYT’s systematically designed market shaking virtual reality attempt has
been made real by covering millions through Google collaborations. The refugee
crisis and their struggles in the no man’s land have been filmed and titled as
‘The Displaced’ for the first virtual reality view of The New York Times
through the Google cardboard viewer. Over and above, a news worthy
experimentation, it can be cited as an intelligent and throat cut market
strategy of the NYT to sell the news as a global product.
The
convergence of technology and platforms such as smart phones, apps, lenses and
satellites have enabled both the Google and NYT to tell the stories of refugee
kids from South Sudan, Ukraine and Syria. The sad stories of the soul searching
refugee kids have become a free and sponsored staple diet for millions of NYT
subscribed readers across North America. Those readers have experienced
close-ups, panoramic views and pans by subscribing a printed newspaper. While
celebrating the tears right in front of their eyes, the NYTexpect that their
news consumers may get a unique sense of empathy with the subjects and news
events. Diversified geographies may frequently appear in front of the
consumers’ eyes by subscribing a print enhanced with apps, smart gadgets and
lens.
Is this a
new form of news dissemination/story telling or promoting a technological
product for a brand recognition? As cat video tech ventures such as Snapchat,
Vine, and Periscope have started redefining the time and space concept of news
formats, mainstream media moguls have sensed the heat and pressure to innovate
and compete. Being in the limelight is important to make one’s presence
visible. More Virtual Reality experiments are coming from tech ventures of
Oculus Rift, T Brand Studio, Framestore, General Electric and MINI. Hence, yet
another virtual reality explosion in the news world is definite.
While the
symbiotic relations between the news media and technology reach a crucial
juncture, the consumers are becoming more selective and narrow casted. The new
challenge is to increase the consumers’ participation in this diversified and
technology enhanced news presentation. Hence forgetting the rivalry and the
throat cut competitions, new corporate alliances are taking into shape. The giant
media corporations of the world are initiating aggressive merging and
acquisition strategies to tighten their ownership control and retain their
customer base. Takeovers and buy outs in the media industries are becoming the
everyday catch phrases in the global stock markets. Along with business
strategies and associations, these acquisitions and mergers bring forward
technological innovations to tighten the ownership control, increase profit and
widen the user experiences for brand loyalties.
Facebook with
its new internet.org and its acquisition of LiveRail, a San
Francisco/California-based online video advertising company, gate crashed into
the blue chip 10 most valued stock club among the Standard & Poor’s 500
index listing, whereas Google launched its news data center which is labelled
as the power plant for the Internet in Alabama to tap the scribes and monitor
the news media under their radar. Along with establishing a ‘news lab’ that
collaborates with journalist and
entrepreneurs in providing quality news and information to the world, Google is
also on its way to an innovative project—Project Loon—a balloon powered
internet (wireless) facility to connect rural and remote areas of the world.
NBC is undergoing radical shift and remodeling whereas The New York Time’s
collaboration with Microsoft and Apple for their mobile presence is proving
successful with its popularity reaching even the Russian readers. Data and
value utilization form the main target for all of these corporations.
News and
its gatekeepers are getting more influenced by the new start-ups and social
media ventures that dominate the social web. Everything is becoming instant and
homogeneous. Shifting audience demographics and new entrepreneurships in the
information and communication world are eagerly looking at sustaining the
marketing and advertising revenues. The Journal of Media Watch presents
this issue with more diversified content and uncompromising quality. Enjoy
reading the research from scholars across the world beyond time and space
differences.
© Media Watch 7 (1) 5-18, 2016
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2016/v7i1/86498
Social Mobilization in
the Net Space: Re-Constructed Communication, Identity and Power
Cecilia
Fe L Sta Maria-Abalos
College of Arts and
Communication, University of the Philippines Baguio, Philippines
The internet as a communication platform for netizens
has become the hybrid space for social mobilization to forward political
agenda. A take-off from Manuel Castells’
hypotheses on power and counter-power in the network society, this paper is a
reading of “Boycott SM Baguio” Facebook Group Page as a space and site for
social mobilization. Using textual analysis as a method, reading of the
selected posts revealed that the spatial conditions present in the net space
effected the reconstruction of identity, group and public and re-shaped the
communication process. Elaborating on these two main points elicited a
different kind of social mobilization located in the online space that emerged
discourses on power, counter-power, political legitimacyand exacerbated
questions on sustainability.
© Media Watch 7 (1) 19-29, 2016
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2016/v7i1/86497
Social Media Mania and the Professional Gratification: An
Investigation on the Social Media Exposure and Use of Social Media for News
Makeup among the Polish Journalists
Robert Nêcek
& Krzysztof Gurba
Institute of
Journalism and Social Communication
Pontifical
University of John Paul II, Poland
Traditional and social media interplay in
setting media agenda. Intermedial agenda is still in the nascent state and is
one of the most dynamic and uncontrolled phenomenon on the border between
professional, staff-produced media and the mostly grassroots, user-generated
content of social media. One of the crucial roles in the process of media
agenda setting and intermedia agenda setting is played by key TV news producers
and popular anchors. Our goal in this paper was to study the range of use of
social media by top Polish television journalists in their everyday work.
Furthermore, we wanted to get a bigger picture of how social media’s use of key
TV anchors and editors influence their gate keeping and frame the content they
produce. Our research was placed within the paradigm of agenda-setting theory
and was conducted in the first half of 2015 with the use of a questionnaire
dedicated to the selected group of top Polish mainstream TV journalists.
© Media Watch 7 (1) 30-43, 2016
ISSN 0976-0911 e-ISSN 2249-8818
DOI:
10.15655/mw/2016/v7i1/86500
What is Political about Political Economy: A Rejoinder to the
Fuchs-Winseck Debate
Scott Timcke1 & Derek Kootte2
1School
of Communication, Simon Fraser University, Canada
2Department
of Political Science, University of British Columbia, Vancouver
This paper uses the Winseck-Fuchs debate as a case study in assessing
how value preferences shape definitions, predicate logic, and axiomatic
reasoning, and in turn influence the analysis of institutions. The study
identify and contrast the explanatory power behind different modes of
institutional analysis often applied in the study of communication in advanced
capitalist societies. Thereafter the study attend to how these modes account
for capacity, frame collective actions problems, take account of trade-offs and
coalition building, as well as describe behaviour of and within institutions.
In the second half of the paper, the study use critical political economic
methodologies to examine the ideological coloring of these modes. The study
highlight features often overlooked in reductive treatments of states and
corporate conglomeration and seek to supplement them with a more sensitive
political economic analysis. In this respect, the researchers think there is
much scope for communication researchers to contribute to the general analysis
of the advantages and problems of political assessment of governance as it
relates to the media more broadly.
© Media Watch 7 (1) 44-54, 2016
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2016/v7i1/86490
An analysis of VICE Media’s Expedient Commodification of
Modern Hipster Culture as a Motif of Contemporary Capitalism
Nicholas
Ryan Ward
Carleton University,
Ottawa, Canada
VICE Media has risen from a local Canadian counterculture magazine
to an international corporate giant. Bloomberg Business has valued the
company at over $1 billion, while other reputable outlets have placed VICE’s
worth at many times that. Remarkably, through its ascension to mainstream
relevancy and despite getting into bed with some of the world’s richest and
most denounced corporations, VICE has managed to maintain its reputation as a
counterculture brand. This qualitative analysis on the evolution of VICE
Media presents past interviews and market decisions by VICE owners to
exhibit how the company has expediently captured and preserved the attention of
millennials through its strategic commodification of 21st century hipsterism.
This analysis also relies on the work of prevalent academics and journalists to
provide an understanding of VICE, hipsterism and their inherent connection to
consumerism. This is an accessible study that demonstrates how VICE identified
and harnessed the socio-cultural/socioeconomic phenomenon of hipsterism to
amplify its potential as a commercial media institution.
© Media Watch 7 (1) 55-74, 2016
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2016/v7i1/86501
What is Social Media and Why is it Important to Documentary
Filmmakers?
Friedrich
H. Kohle
Edinburgh
University, United Kingdom
Social Media is a binary platform on
which all previous forms of media converge. Producers are disappointed that
social media does not generate the revenues expected. Documentary filmmakers
are challenged to understand, adapt and apply this new technology. This paper
examines social media, its origins, applications and limitations by reviewing
the predictions made by media theorists. The author conducted case studies and
interviewed practicing documentary filmmakers such as the producer of ‘The Act
of Killing’. Focus groups among digital natives and immigrants explored their
perception of social media. Research includes the production of three
documentaries to apply knowledge gained. Less than 5 per cent of digital
natives and immigrants investigated perceive social media as a promotional
tool. Self-expression, creativity, sharing information globally takes priority.
© Media Watch 7 (1) 75-83, 2016
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2016/v7i1/86493
Digital Detoxification: A Content Analysis of User Generated
Videos Uploaded on YouTube by Facebook Quitters
Gurpreet Kour
Mudra Institute of Communications
Ahmedabad, India
Social media has not only transformed an
individual’s interaction pattern but has also integrated into wide range of
interests and practices of online users. This social network facilitates self
construction, identity performance and social integration on one hand while
mediating fake relationships, unethical practices and invading privacy on the
other. This study aims to understand why some Facebook users are quitting this
online platform. Content analyses of YouTube videos of those who claim to be
Facebook quitters have been analyzed to conceptualize emerging themes. This
will be a study inclusive to interpretative paradigm to understand the reasons
leading to this digital detoxification and enthusiastic non-Facebook
experience. The present study extends this line of research to assess the range
of identity claims that users tend to make for constructing online
self-identity on Facebook and to investigate how it has affected the decision
to quit. Implications and future research directions of digital detoxification
by quitting Facebook are discussed.
© Media Watch 7 (1) 84-91, 2016
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2016/v7i1/86496
Role of the Media in Africa’s Democratization Quest: A Case
Study of Ghana
Dennis Moot
Ohio University, Athens, USA
In most African states, political
openness and tolerance is measured by the non-existence of government
censorship, and also the ability of the media to operate without fear. In
agreement with the debate posited by Wasserman (2013) including other scholars
suggests that the media is capable of building democratic structures as it
provides a platform for continuous discussion, communication and dialogue
amongst various stakeholders within the state. The objectives of this paper is
to assess the disadvantages of sensationalism in the media on the democratic
development of Ghana.
© Media Watch 7 (1) 92-104, 2016
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2016/v7i1/86494
Fictional Portrayals of Young People in Chinese and American
Juvenile Delinquency Films: A Comparative Study
WANG CHANGSONG
Universiti Sains Malaysia, Malaysia
This study discusses the differences
between Chinese youth film and American teen film through a perspective on
cultural foundation. The author argue that Confucianism is an alternative that
greatly affects the depiction of young characters and the causal relationship
of morality and fate of the characters in Chinese films. In Confucian
philosophy, ‘kingdoms’ (guo) and ‘family’ (jia) are equally
considered inviolable. ‘Family’ occupies a central position in Confucian
culture. Filial piety is a virtue of respect for one’s parents and ancestors.
This study attempts to provide a picture of juvenile delinquency depicted in
both contemporary Chinese and American youth films. This study argues that
‘juvenile delinquency’ indicates any failure in, or omission of, ‘family’ and
‘kingdoms’. The objective of such a comparison is not to advocate for either
Chinese or American youth cinema in portraying juvenile delinquency, but to
promote a better understanding of the strengths and impacts of youth cinema and
youth culture. It is argued that the depictions of juvenile delinquency expose
the social discontent of youths in Chinese youth films.
© Media Watch 7 (1) 105-115, 2016
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2016/v7i1/86492
Corporate
Social Responsibility: Relevance of MTN’s Who Wants to Be a Millionaire’
Programme in Nigeria
OKPOKO CHINWE &
ABODUNRIN KEMI
University of Nigeria,
Nsukka, Nigeria
As continued production and rendering of service is
enabled, in this instance, through varying product range as it pertain mobile
tele-communication, MTN in Nigeria is attempting to further its
CSR bid through the “Who Wants to Be a Millionaire” programme. The need
to evaluate its efficacy is premised on continued programming, participation
and exactitude of appeal to the public and organization alike in line with
stated philosophy/mission of the latter. In so doing, the survey design was
employed using structured questionnaire and findings reveal conformity with all
assertions while the researchers recommend allowance for especially challenged
citizens (prospects) as well as dialectical variation to incorporate all and
sundry.
© Media Watch 7 (1) 116-128, 2016
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2016/v7i1/86499
Thriving
in the Digital Reality of the Cyber World: Towards a New Teaching and Learning
Design
Soumya
Jose
Vellore Institute of
Technology University, India
The digital literacy and awareness
are now not just bound with education. The digital expansion is now a part of
social, political, cultural, economic, community, and intellectual life. The
education systems at business schools need to help future managers to
understand and benefit from their engagement with digital technology and
digital cultures. Yet, only a little research has been carried out on the
conceptual implications in implementing this shift in curriculum in Indian B
Schools. The young minds today are living in a digital reality. The role of
various ICT programs in elementary education has helped them to exercise,
explore and perform in the digital world. This chapter tries to bring out the
importance of various digital world entities in understanding the digital communication
better. The implementation of these concepts in our curriculum needs a
transformation from formal pedagogic techniques to “cybernetically” distributed
informal pedagogies of digital learning. This paper proposes the teaching and
learning designs by which the student can understand the digital ecology of
communication sphere.
For more information
about the journal and conference papers, please write to the Editor, Media
Watch at: mediawatchjournal@gmail.com
(Tel: 94395-37641)