Tuesday, 2 August 2011

Helena newspaper to begin charging for online content

The Internet has become a great medium for delivering and reading the news, and with news websites and social media such as Facebook and Twitter, the news now comes to you - on your computer, phone, or tablet.
But are you willing to pay to get the news online? Many newspapers are struggling and are exploring ways to make money after seeing a fall in revenue.
Now the Helena Independent Record and several other Lee Newspapers in Montana are following suit. The IR announced on Sunday that the time has come for them to introduce a subscription plan for their digital customers.
The plan, slated to begin on Monday, August 1, will be a metered system that will keep track of how many times a reader clicks on a news story; readers are allowed 15 pages of content for free during any 30 day period on the IR website.
Here is an excerpt of what the Independent Record announced):
We will not be charging to view the following content online: the front page, classifieds, all advertisements and advertising promotions, special sections, auctions, community calendar or customer service pages.
Webpages that will be charging for viewership - after 15 free views per month - are local, state, national and world news pages; local and regional sports; news accessed by Facebook and Twitter; opinion pages; obituaries; entertainment (except AP wire); health, outdoors, weddings, anniversaries; births, lottery; weather; archives; comments; photo galleries and videos.
A monthly online subscription is $4.99; if you have a print subscription, your online subscription is only $1.99 per month. An annual online subscription is $49.99 per year; or if you have a print subscription, it is only $19.99.
Breaking, local, state, and national news that matters the most to you - all free. We have the most advanced weather system with live radar, all free.

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