P. G. Diploma in Strategic Communication

I have received the following from Dr. J. S. YADAV:

MI-CMF Offer Job Oriented Course

P. G. Diploma in

Strategic Communication

(C4D-Communication for Development)

Research based evidence shows that ‘Strategic Communication Intervention’ is the key to

behavior change and development. There is a growing demand of “Communication Experts” in

development projects that are being implemented under the UN and other development

agencies like UNICEF, UNFPA, WHO, UNDP; Government of India, State Governments /

Departments, and Business Houses as their Corporate Social Responsibility. To meet this

demand, International Media Institute (IMI) in collaboration with Communication Management

Foundation (CMF) has specially designed a Post Graduate Diploma Course in Strategic

Communication. It focuses on health and development related issues such as Child Survival,

Immunization, Polio Eradication, Nutrition, Adolescent Health, Maternal Health, HIV/AIDS and

development concerns like Education, Rural Development, Violence against Women &

Trafficking, Corporate Social Responsibility etc.

Objective:

The course aims at enabling the participants understand the ‘linkages’ between

communication & Development while acquiring technical skills in conceptualizing

and designing key communication interventions for creating enabling environment

for behavior change, advocacy with influencers, and capacity building of key

stakeholders including upgradation of their communication skills.

Course Contents:

Broadly, the course will cover: conceptual understanding; field-based analysis; strategic

planning & design; developing communication frameworks & action plan; message design for

different platforms; roll-out of communication campaign; monitoring, evaluation and impactassessment

analysis.

Eligibility:

Graduate in any discipline; command over English & Hindi/ any regional language; strong

interest in development issues. Preference will be given to those with Post Graduate Degree in

Journalism / Mass Communication, Sociology, Anthropology, Economics or Social Work.

Pedagogy:

Interactive lectures, case studies, hands-on practical assignments, field research and

attachment for internship.

Venue

IMI-CMF premises at Gurgaon / Delhi

Number of Seats: 20

Faculty:

Core faculty consists of senior experts and trainers in C4D with 20 to 30 years of experiences

with UN Agencies, Government, national media institute and / media house. In addition, a

number of other experts will be associated with the course as visiting faculty. The brief CVs of

the core faculty are given below:

Dr. J. S. YADAV - Communication Expert

Dr. Yadav is the Founder Chairman of CMF and has 35 years of experience in research,

training and capacity building in strategic communication. He was the Director (chief executive)

for 12 years and Professor & Head of Communication Research for 18 years at the premier

national institute- Indian Institute of Mass communication, New Delhi. During this period he

planned, conducted, and coordinated over 150 national & international projects on media, health

and development issues. He served many communication /media experts groups, technical

advisory groups and committees.

Dr. Yadav has conducted projects for World Bank, USAID, FHI, SAMARTH, GFA Consulting

Group, DANIDA, UNICEF, GHK, GTZ, FES, Gallup & Robinson USA and for many Departments

/ Ministries of government of India and state governments.

Dr. SUNEETA MUKHERJEE- Development Administrator

As Indian Administrative Service (IAS) officer, Dr. Suneeta Mukherjee served Himachal Pradesh and

Government of India before joining United Nations in 1995 in senior positions and handled many

social development projects in India and other developing countries. As the Country Representative

(UNFPA/ 1995- 2010) for Sri Lanka, Maldives, Bangladesh & Philippines, Dr. Mukherjee started

large programme initiatives in capacity-assessment of the local elected leaders and faith leaders in

the area of maternal and neo-natal health, HIV/AIDS, gender based violence and effective

governance issues.

DEEPAK GUPTA- Strategic Communication Expert

Over 21 years of professional experience in the UN System (International & Regional) focusing on

rights-based, socially-inclusive and human-centered Health & Development issues. It includes

backstopping various countries’ Governments and UN country programmes through Strategic

Communication Interventions for capacity building/training, Communication programming,

Developing partnerships and Technical advice. Mr. Gupta has worked in and for countries:

Indonesia, Bangladesh, Sri Lanka, Maldives, Nepal, Bhutan, India, Afghanistan, Iran, Pakistan,

Myanmar, Thailand & Mongolia.

Alok Verma- a senior journalist with newspapers, television & digital media.

He is a very well known and respected media professional with a reputation of being a journalist

of high integrity, advocating non partisan, unbiased, fair and sensitive journalism. His

competence has been amply reflected through the successive successes of the newspaper and

television channels that he launched and has been associated with in the last 28 years.

He worked with India’s no 1 news network TV Today Network as its Executive Producer for

long five years. During his various roles within the organization as part of the news management

group he managed News Operations and also launched English language channel the

Headlines Today, speed news channel 'Tez' and metro channel "Delhi Aaj Tak". He was also

founder Director of TV Today Media Institute (TVTMI).

Ms. Uma Yadav- M.Sc. P.G. Diploma in Mass Communication

Specialization: Reporting and writing on social, development and gender issues. 25 years of

work experience in journalistic writings and media relations; community service social research,

skill training and community development. Executive Director of CMF for the last 10 years and

has rich experience in management and monitoring of CMF project implementation.

Ms. Kala Iyer- M.A. Mass Communication

Specialization: Documentary film maker, has 20 years of experience in developing multimedia

material; video, audio and print materials for various national and international agencies in

support of their different development programmes for creating awareness and behavior change

and also for capacity building and training workshops

For details: jsyadava@gmail.com or call: 09810355350